Because everybody
deserves to be treated gently

A pared-down line of safe, non-toxic everyday essentials for your home and skin, we create products that are beautifully simple and gentle, yet effective too.

We believe in simplifying ingredients and routines. We have included only ingredients that are essential to the formula, no unnecessary fillers. Our product range is kept simple, designed for all skin types and safe to use around children and pets. Fewer products with fewer ingredients mean reduced consumption, less waste, and clutter because life is confusing as it is!