“Organic” is fast becoming a trendy word that many companies are using regardless of what’s actually inside their products. At The Gentle Label, we strive to use organic ingredients as much as we can. However, organic certification is simply not available for certain ingredients.
To avoid misleading customers and in accordance with the stringent standards set by Soil Association, we only label our products as organic when they contain at least 95% organic ingredients. That said, all our other products contain at least 70% organic ingredients, a minimum criterion for carrying the Soil Association mark.